The home electronic store conducts a similar conjoint analysis in another country, where customer preferences are different. In this country, customers fall into one of two well-defined and equal-sized segments, with average part-worths as shown below in the table. Again, customers will be deciding between the store's TV (either the "quality offering" or the "size offering") and a competing store's product. Which TV should the store introduce in order to maximize revenues?

Question

Todd

Business

19 February, 13:51

The home electronic store conducts a similar conjoint analysis in another country, where customer preferences are different. In this country, customers fall into one of two well-defined and equal-sized segments, with average part-worths as shown below in the table. Again, customers will be deciding between the store's TV (either the "quality offering" or the "size offering") and a competing store's product. Which TV should the store introduce in order to maximize revenues?

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Answers (1)

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Chris Haynes · Answer 1

The quality offering.

Explanation:

Conjoint analysis is measure to analyse preference by respondents. The customer preference are different based on their geographical locations. If the home electronics store conducts an analysis and introduces quality offering instead of size offering, will result in maximizing its revenue. Segment A and segment B customers will choose quality offerings and will pay $2,000 for the purchase. This will be 50% of potential customers who will choose home electronics.