Sarah loves shopping. She keeps herself updated about the latest apparels and technology-based products, and is always among the first few people to purchase and use such newly-introduced products. Which of the following consumer groups is Sarah most likely a part of? a) laggardsb) early adoptersc) innovatorsd) early majoritye) late majority

Question

Yuliana Solomon

Business

29 November, 08:25

Sarah loves shopping. She keeps herself updated about the latest apparels and technology-based products, and is always among the first few people to purchase and use such newly-introduced products. Which of the following consumer groups is Sarah most likely a part of? a) laggardsb) early adoptersc) innovatorsd) early majoritye) late majority

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Answers (1)

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Marcel Lang · Answer 1

The correct answer is C: Innovators

Explanation:

Innovators are the first ones to buy a product or try a service. They take risks by using a product that is new to the market, they try the product in the initial introduction phase of its life cycle, before any other customer. Innovators seek changes, innovators have high-risk tolerance that allows them to take a risk on new technologies or products that may fail eventually.