Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company's products. Which of the following would be the best communications method for achieving her goals? (A) Database marketing (B) Podcasts (C) Special-interest magazines (D) Mass media

Question

Sienna Sweeney

Business

2 November, 21:30

Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company's products. Which of the following would be the best communications method for achieving her goals? (A) Database marketing (B) Podcasts (C) Special-interest magazines (D) Mass media

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Answers (1)

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Corinne Key · Answer 1

(A) Database marketing

Explanation:

Karolina has been working in integrated marketing communications for High Flying Kites Company. She is very conscious of how much money her employer has to spend and would like to reach potential customers using the most precise method of targeting individuals who would be interested in the company's products. Therefore, database marketing would be the best communication method for achieving her goals.