An engaged couple is meeting with a bakery to order their wedding cake. They want a cake that will represent their individual styles and tastes. Bakeries that cater to such unique requests are pursuing what kind of targeting strategy? A. macromarketing

B. differentiated

C. undifferentiated

D. benefit-based

E. micromarketing

The correct answer is E. micromarketing.

Explanation:

Micromarketing is the personalization of sales actions by deep knowledge of the interests and habits of the individual consumer.

This is how micromarketing is defined, a practice that tends to become general to reach a more specific type of audience. Under this strategy, the target audience is considered as a sum of micro-segments, of unique but large market niches. With more precise promotions and actions. Other criteria could be specific interests, age, sex, common activities or geolocation.

Segmented marketing achieves the best results for companies if costs are under control. With micromarketing, advertising efforts focus on a small, very specific group of consumers who share similar needs.