Watchful Eyes Industries manufactures a multitude of safety products like burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Watchful Eyes doesn't just stick to households, they outfit businesses and government agencies as well. They have found that each market requires a different marketing strategy. Watchful Eyes would probably benefit from departmentalization by: A. process.

B. customer type.

C. function.

D. market opportunities.

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Business

9 July, 12:22

Watchful Eyes Industries manufactures a multitude of safety products like burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Watchful Eyes doesn't just stick to households, they outfit businesses and government agencies as well. They have found that each market requires a different marketing strategy. Watchful Eyes would probably benefit from departmentalization by: A. process.

B. customer type.

C. function.

D. market opportunities.

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Answers (1)

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Cynthia Tucker · Answer 1

The correct answer is B

Explanation:

Customer type is the visitors group to your site which could be identified by the person. And this is useful in providing the unique or different content to the group of visitors.

There are few of the areas where the customer type is used such as Pricing, it is used to define the levels of pricing of different kinds of customer types.

So, in this case, the company finds out that the every market has different strategy of marketing, where the business could be benefited or advantageous from the departmentalization through the customer type.