Sally is in the new marketing department of a midsized lawn and garden company. She is working on the first marketing plan the firm has ever used. She has defined the mission and objectives, and she just finished a situation analysis for the firm. The next step is to

Identify and evaluate opportunities by conducting segmentation, targeting, and positioning analysis.

Explanation:

A marketing plan is the basis of a companie's strategy by outlining the overall marketing efforts. It shows how a business will implement it's marketing strategy by using a combination of resources in order to meet set goals and objectives.

The following steps are involved:

- Mission statement

- List target market

- Provide service description

- Define marketing strategy

- Identify the competition

- Set quantifiable marketing goals