Ask Question
27 November, 01:13

How is marketing defined by the American Marketing Association (AMA) ? Select one: a. The activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value. b. The process of delivering and exchanging offerings. c. The activity of communicating and delivering offerings targeted at specific segments. d. The communication of goods and services that have value.

+1
Answers (1)
  1. 27 November, 01:19
    0
    Option A

    Explanation:

    As per American Marketing Association, marketing is defined as a group of activities and processes to provide something to the customer that ha value for targeted customers, business partners, client and society as well.

    It believes that marketing connects the producer, process management team, customer, consumer and the society through information used to identify requirements and refine and evaluate the process for better relationship

    Hence, option A is correct
Know the Answer?
Not Sure About the Answer?
Find an answer to your question 👍 “How is marketing defined by the American Marketing Association (AMA) ? Select one: a. The activity, set of institutions and processes for ...” in 📗 Business if the answers seem to be not correct or there’s no answer. Try a smart search to find answers to similar questions.
Search for Other Answers