Unlike advertising and sales promotion, personal selling can respond only to the questions and objections that the copywriter thinks are important to customers.

a. True

b. False

False, advertising and sales promotions only respond to what the copywriter thinks are important to customers. Unlike advertising and sales promotion, personal selling can respond only to the questions and objections that the copywriter thinks are important to customers.

Since the advertisements and the sales promotions are nonnegotiable once out in the media, these are approved by the copywriter and what is allowed and deemed to be advertised is. When you conduct personal selling you are talking one on one with a customer or client base and can explain the product more in-depth and focus on the benefits for each one verses the overall product to a large customer base.