Establishing the need for marketing research:
a. arises when managers must make decisions and they have inadequate information
b. is determined by a quantitative analysis of the appropriateness of marketing research should be undertaken for every decision made in the firm
c. stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems
d. should not come from a monitoring system but rather from management intuition
e. should be determined only after the problem is clearly defined
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