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10 June, 01:02

Establishing the need for marketing research:

a. arises when managers must make decisions and they have inadequate information

b. is determined by a quantitative analysis of the appropriateness of marketing research should be undertaken for every decision made in the firm

c. stems from the need to establish a monitoring system that alerts mid management to either opportunities in the marketplace or problems

d. should not come from a monitoring system but rather from management intuition

e. should be determined only after the problem is clearly defined

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  1. 10 June, 01:16
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    Should not come from a monitoring system but rather from management intuition
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