A toothpaste manufacturer believes its most likely customers are parents of young children who value a brand with a kid-friendly taste and texture. The company's segmentation is probably based on: Select one:

a. psychographics.

b. behavioral characteristics.

c. a combination of demographics and benefits sought.

d. a combination of behavioral characteristics and benefits sought.

e. a combination of demographics and psychographics.

Question

Jordin Chaney

Business

5 April, 11:55

A toothpaste manufacturer believes its most likely customers are parents of young children who value a brand with a kid-friendly taste and texture. The company's segmentation is probably based on: Select one:

a. psychographics.

b. behavioral characteristics.

c. a combination of demographics and benefits sought.

d. a combination of behavioral characteristics and benefits sought.

e. a combination of demographics and psychographics.

+2

Answers (1)

Know the Answer?

Rachel Faulkner · Answer 1

c. a combination of demographics and benefits sought.

Explanation:

The type of customer that a company aims to reach with its products is the company's demographics. In this situation, the public aimed is parents of young children, which is the demographics. A "kid-friendly taste and texture" are the benefits offered by the manufacturer that they believe is valued by their demographics. Therefore, the company's segmentation is probably based on a combination of demographics and benefits sought.