What types of dissonance can disruptive forces create in an organization?

Disruptive forces can be described as those that bring about organizational and marketing change due to disruptive innovation, which causes significant changes in marketing standards and technologies, creating a discontinuity of previous technologies and actively impacting the way we produce and consume.

The most common dissonances caused by disruptive forces in an organization may be the displacement of energy to ensure organizational advancement and reduced momentum.