Sellers have a strong incentive to lobby government for legal restrictions that would reduce the intensity of competition in their market because

The answer is "because competition tends to result in lower prices and lower profits".

The connection among competition and the generation of products is specifically related and influences the cost we pay as consumers. When talking about economics, competition can be characterized as the contention among the makers to accomplish expanding benefits, higher deals numbers, and so forth. In other words, organizations wish to offer however much as could reasonably be expected while profiting. In the shopper world, the cost of a good or service is dictated by supply, request, and competition among producers.