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9 February, 00:14

The 'why?' question of the three questions design framework is

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  1. 9 February, 00:32
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    Why is why do you do what you do? What's your purpose?

    People buy why you do it. Not what you do.

    If someone asks "What is you're why for having a job?" you may reply with something like this ...

    "My why is my family. I get up every morning and work to provide for my family. To put food on the table, clothes on their back and gas in our vehicles. Family is important to me and I want to see them happy. I work hard so I can provide the necessities and the fun things in life, for the people I love most!"
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