Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often

Select one:

A. expensive and time-consuming.

B. an impediment to decisive management.

C. of little use in real marketing situations.

D. an academic exercise of little real value.

E. beyond most managers' ability to comprehend.

Question

Ray Fitzgerald

Business

1 January, 11:54

Academic researchers often jump at the opportunity to conduct a research study, curious to learn more and address unanswered questions for the sake of general knowledge. Businesspeople tend to be more cautious before embarking on a marketing research study, recognizing that research is often

Select one:

A. expensive and time-consuming.

B. an impediment to decisive management.

C. of little use in real marketing situations.

D. an academic exercise of little real value.

E. beyond most managers' ability to comprehend.

+4

Answers (1)

Know the Answer?

Kathleen Barber · Answer 1

Answer: Option A

Explanation: The marketing research that is done for the business purposes usually takes a long time and demands a whole lot of money to procure various resources that are necessary for the research.

Also, it is not guaranteed that the research will end as a profit to the organisation. Thus, the business organisation tends to be more cautions about the researches.

Hence the correct option is A.