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10 September, 08:02

Sunny pet supplies divides the pet market according to the owners' race, occupation, income, and family life cycle. what type of segmentation does sunny pet supplies use?

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  1. 10 September, 08:08
    0
    There are four types of market segmentation

    1. Demographic - segments a population based on age, gender, size of family, earnings, work, religion, ethnic race, and nationality.

    2. Behavioral - segments on the basis of their behavior, usage and decision-making pattern.

    3. Psychographic - uses people’s lifestyles, their activities, and interests

    4. Geographic - uses location as basis

    From the given definitions, Sunny Pet uses the demographic type of segmentation.
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