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7 November, 19:12

A one-brand-name strategy is useful when the marketer wants the brand to appear to be a local brand, or when regulations require localization.

a. True

b. False

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  1. 7 November, 19:40
    0
    B. false

    A one brand name strategy would be like McDonalds, Call everything the McRib, McDouble, it makes it nationlized, not localized
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