After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencingA) problem recognitionB) cognitive dissonanceC) internal searchD) alternative evaluationE) framing.

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Gilbert

Business

2 January, 05:08

After purchasing a new Lexus, Brandon sees an Infinity pass by on the street and begins to wonder if he made the right choice. Brandon is experiencingA) problem recognitionB) cognitive dissonanceC) internal searchD) alternative evaluationE) framing.

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William Bean · Answer 1

D) Alternative evaluation

Explanation:

In the alternative evaluation stage, the customer compares several options to buy the best one according to his or her principles, views and tastes.

Ideally, this stage should occur before making the purchase, however, this is not guaranteed because a customer can always find something more preferable after the purchase has been completed.