What are the four steps of the planned buying process

L1: What are the four phases of the planned buying process? Investing time in the planned buying process, typically results in greater purchasing satisfaction.

Step 1: you identify a need and what you need to buy

Step 2: you research the product you're wanting to buy, look up information

Step 3: You look at which we choose brands, sizes, styles, and colors and looking up cheaper alternatives to make the best choice

Step 4: making the final choice of which product to purchase

Step 5: the act of buying the product

Step 6: You look at value and usefulness and price you paid, decide if the purchase was worth the price, last step in process and the pt. where we begin to reconsider and justify our purchase to ourselves