Chris has just started with a travel agency, and she has been offering clients and prospective clients a range of packaged tours. She is concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Pete, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions. Pete's approach is based on:A. transaction-oriented marketing. B. premium pricing. C. his seniority at the firm. D. special incentives from tour operators. E. value co-creation.

Question

Lyric Fletcher

Business

3 June, 19:27

Chris has just started with a travel agency, and she has been offering clients and prospective clients a range of packaged tours. She is concerned because the commissions she is earning on her sales are lower than she had hoped. Her colleague Pete, who has been with the agency for several years, is having a great deal of success by working closely with the clients, seeking their ideas, and building customized tour packages for each one based on their suggestions. Pete's approach is based on:A. transaction-oriented marketing. B. premium pricing. C. his seniority at the firm. D. special incentives from tour operators. E. value co-creation.

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Salma Hill · Answer 1

Option E

Explanation:

Co-creation of value refers to the business strategy, one that facilitates and supports the active involvement of the consumer in the creation of goods on demand and made to order. Consumers get just what they want with co-creation, and have a hand in making it happen.

Co-creation grants total freedom for customers to operate with assets provided by the company to produce their own significance products. The continued involvement of engaged customers in the manufacturing in their own use as well as exchange value inverts the company's longstanding marketing ideology as the value arbiter.