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27 April, 09:51

In the context of customer satisfaction, which of the following happens when a marketer falls into the trap of underpromising?

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  1. 27 April, 10:10
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    If you don't set expectations high enough, too few customers will be willing to try your product. The result will be a tiny base of highly satisfied customers, which usually isn't enough to sustain a business it will happen when a marketer falls into the trap of under promising
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