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5 May, 19:14

Cross-selling is a sales strategy that: a. Allows customers to configure the components of the product or service they select b. Uses a customer s personal past pattern of buying to influence future purchases c. Provides the customer the opportunity to purchase products or services with a higher value than the customer s original selection. d. Gives customer a series of other products to purchase along with the current product at a reduced price e. Markets products to current customers based on analysis of historical purchases

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  1. 5 May, 19:28
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    d. Gives customer a series of other products to purchase along with the current product at a reduced price

    Explanation:

    The cross-selling will offer complementary goods along with the main product.

    For example:

    A restaurant offering a desert and drinks with the meal

    A fast-food chain selling fries and soda along with the hamburger

    In general in this promotion the overall price is reduced compare to buying each product individually.
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