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31 January, 20:55

Persuasive messages convince someone to accept a product, service, or idea. To persuade effectively, the sender of the message must know the audience, anticipate arguments, and reduce resistance. Persuasion doesn't have to be a hard sell; it can be a way of simply getting someone to say "yes."

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  1. 31 January, 21:24
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    Persuasive messages convince someone to accept a product, service, or idea.

    Explanation:

    A persuasive message starts with highlighting the customers greatest benefit. It can be boldly displayed on the heading or opening statement in a marketing conversation.

    A persuasive message occurs when a person attempts to convince an individual or group to take certain specific actions•

    In a business environment, the two types of persuasive messages are sales and marketing, which are utilized to convert intention to effective demand which translates into retained customers.
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