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18 October, 22:06

Whole Foods differentiates its grocery stores from traditional stores by offering organic, natural, and locally sourced products. At the same time, its products are, on average, 25% higher in price than those of regular (nonorganic) supermarkets. What type of positioning is Whole Foods using

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  1. 18 October, 22:18
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    horizontal positioning
  2. 18 October, 22:35
    0
    Horizontal positioning.

    Explanation:

    Horizontal positioning is when a business produces products across several verticals (specialisations).

    This is a successful business plan because more variety of clients will be attracted, clients have a wide variety of products to meet their needs. When a particular product is suffering a downturn, the business still strives because it is not dependent on just one product.

    Whole foods is using verticals in organic, natural and locally sourced products.
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