What is institutional advertising focused on promoting?

A.

A company

B.

The Internet

C.

A service

D.

A good

When demand is inelastic, an increase in price will cause a. a decrease in total revenue. b. no change in total revenue but an increase in quantity demanded. c. no change in total revenue but a decrease in quantity demanded. d.

Kim is a marketing professional for an online learning company. She frequently checks in with customers to hear their feedback, whether complaints or praise.

On January 1, the Elias Corporation issued 10% bonds with a face value of $50,000. The bonds are sold for $46,000. The bonds pay interest semiannually on June 30 and December 31 and the maturity date is December 31, ten years from now.

Joseph is instructed by his employer, Helen, to go to the local donut shop during his lunch break and purchase six-dozen donuts for the department's tea party.

Value-based marketing requires that firms charge a price that customers perceive as giving them a good value for the product they receive. true false

A consulting firm has a predetermined overhead rate of $120 per labor hour. The Smith job required 5 hours to compete. The overhead cost applied to this job is $

Loren and Kendra enter into a contract for the distribution of Loren's produce to local restaurants for which he agrees to pay Kendra. Kendra transfers her right to payment under the contract to County Bank. This transfer is a. an alienation b.

Clara, at age 47, decided to adopt a child on her own because she tired of waiting around for "mr. Right" to come along. She decided to move on with her life. Clara is an example of a (n) :

Sandusky Company borrowed $28,000 from the Lakeside Bank by issuing a 10% three-year installment note. Sandusky agreed to repay the principal and interest by making annual payments in the amount of $11,259.21.

Some discount stores put products in large bins and let consumers hunt and find bargains. The price these consumers pay includes: a. the time the product was full price and didn't sell b. the value of their time and energy c.