All of the following are steps in the marketing research process exceptA) collecting dataB) interpreting research findingsC) designing the research projectD) reporting research findingsE) understanding your customer

Answer: E - understanding your customer

Explanation: Marketing Research is the ability of an organisation to dig deep into its process of marketing and identifying problems that might affect the future of the organisation.

Most organisation do not take marketing research serious thereby cutting any budget set aside for this purpose. For a marketing research to be effective, there are processes to be followed and they are:

1. Identifying the problem

2. develop a marketing research plan

3. collect all relevant data

4. Analyse all data and report the findings

5. put your findings into action