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17 February, 14:21

Jesse launched a cheaper variant of her high-performing dishwashing liquid, anticipating similar success. Which strategy has Jesse made use of?

A.

loss leadership

B.

product line extension

C.

product differentiation

D.

brand extension

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Answers (1)
  1. 17 February, 14:49
    0
    The answer is C: product differentiation
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