Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products?
A) It is easier to classically condition novel brands versus familiar brands.
B) It is easier to classically condition well-known brands versus novel brands.
C) Well-known brands are easier to convert into conditioned stimuli versus novel brands.
D) Attempts to use classical conditioning to sell products have been largely unsuccessful.
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Home » Business » Which of the following statements is supported by research concerning classical conditioning and advertising appeals for well-known products? A) It is easier to classically condition novel brands versus familiar brands.