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8 August, 13:36

Price is the only part of the marketing mix that does not generate costs. / true or false

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  1. 8 August, 13:37
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    Answer: The answer is False.

    Explanation: The marketing mix consists of the five "P"s, which are price, product, place, people and promotion. Price is the only portion of the marketing mix that generates revenue for the company, but it is not the only part that does not generate costs. That makes this statement false.
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