Delta Airlines used to advertise its high-quality air travel service by saying it flew "anywhere, anytime." What generic strategy is represented by this advertisement?

a. Broad low-cost

b. Broad differentiation

c. Vertical integration

d. Right-time marketing

e. Rapid growth

Answer: Broad differentiation.

Explanation:

Broad differentiation is a business strategy, in which unique ideas are used by a company in it's products/services delivery that makes the company's product different from that of their competitors and also attractive to consumers.

Broad differentiation is being used by the Delta airlines to showcase their unique service of quality flights to any destination.