Which of the following is true when marketing to ethnic consumers?

Question options:

It's okay to lump different ethnic groups together in your marketing materials.

It can be effective to rely on stereotypes because they're familiar to most people.

It's important to apply subtlety and sensitivity.

You should focus on using slang terms used by those ethnic groups.

Question

Zara Perkins

Business

3 June, 02:55

Which of the following is true when marketing to ethnic consumers?

Question options:

It's okay to lump different ethnic groups together in your marketing materials.

It can be effective to rely on stereotypes because they're familiar to most people.

It's important to apply subtlety and sensitivity.

You should focus on using slang terms used by those ethnic groups.

+3

Answers (1)

Know the Answer?

Stephen · Answer 1

The answer is: It's important to apply subtlety and sensitivity.

If we do not use subtle/sensitive language when we market to ethnic consumers, there would be a good chance that the ethnic consumers would feel objectified and perceived that their culture is simply used as a marketing tool by our company. This would decrease their likelihood of using the product.