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5 September, 08:05

Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

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  1. 5 September, 08:17
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    Carrying and using a high-end credit card like an American Express Centurion Card would satisfy needs at what level in the Maslow hierarchy of needs?

    Esteem level.

    Explanation:

    Maslow hierarchy of needs is a theory in psychology that comprises five levels of needs that are represented in a pyramid. The needs that are lower in the pyramid are fundamental needs that have to be satisfied before the needs in the higher levels can be satisfied. The needs lower down in the pyramid are mostly physical needs like food, shelter and finances while the needs higher up in the pyramid tend to focus more in improving the quality of life of a person. They include things like; safety, love, physiological needs and self actualization.

    The needs in a five-stage model can be categorized into two groups; deficiency needs and growth needs. The first four levels from the bottom can be referred to as deficiency needs while the top most level is defined as a growth need. Deficiency needs are needs that arise due to deprivation while growth needs don't come from a lack of something but a strong desire to become better. The five categories of needs are; physiological, safety, love and belonging, esteem and self actualization.

    In our case, someone carrying a high-end credit card is someone who does that out of prestige and thus is most likely in the esteem level in the Maslow hierarchy.
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