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24 December, 23:39

When irobot introduced new robot models that would clean gutters and mop floors, this innovation represented which type of market growth strategy?

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Answers (2)
  1. 24 December, 23:41
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    Answer;

    Product development strategy;

    This type of strategy used by irobot is product development strategy;

    Explanation;

    This strategy is based on developing new products or modifying existing products for them to appear new, and offering those products to the current or new markets. In this case the irobot introduced new product, that is a new robot model.

    This strategy is normally used when there are no opportunities for growth in the current market.
  2. 24 December, 23:56
    0
    I'm pretty sure that this innovation represented Product development. They are specialized on this kind of robots and they introduced new model with more useful functions. This model represents that they develop various products in this area.
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