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29 August, 14:13

As jessica enters audio jetz car electronics department, she is asked by the salesperson if she has seen the new plug-in cell phones with coffee-warming app. she answers that she didn't know that this type of app for cars was available. based on this information, she is now in what stage of the product adoption process for this item?

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  1. 29 August, 14:19
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    Jessica is at the stage of the product adaptation for the item which is known as awareness. Awareness in this stage is defined as having to know about a particular product by which the prospect doesn’t know much or lack the sufficient information in regards with the product.
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