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2 October, 06:05

Dunkin' Donuts purchases the same coffee from the same supplier on a regular basis. It has established a contract and purchases the coffee in large quantities. This is an example of which aspect of business buying behavior?

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  1. 2 October, 06:32
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    Buying Situations

    Explanation:

    Business buying behavior: It is the concept of buying business by understanding the need and requirement of business to make the best buy to earn profit. It is a process of buying goods and services, which are appropriate for the business.

    Following are the buying process:

    Problem recognition. general need decriptions. Product Specification. Value Analysis. Supplier Search. Proposal Solicitation. Supplier selection. Order-routine specifications. Performance review.
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