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25 December, 08:15

Globe Cars, a leading automobile ancillary firm in China, has decided to form a global alliance with Fulda, a German tire manufacturing company. Which of the following is a primary challenge that Globe Cars is most likely to face in this alliance? A. differences in national culturesB. risk of investmentC. extreme trade barriers in ChinaD. existing competitors

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  1. 25 December, 10:01
    differences in national cultures


    Based on the scenario being described it can be said that the most likely challenge that Globe Cars is likely to face would be differences in national cultures. This is mainly due to the fact that each company originates from different countries with different cultures and beliefs. Therefore there is a high possibility that some of the values of each culture may contradict with the others.
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