The smartphone industry has been revolutionized in the past five years. The emergence of industry operating system front-runners Apple and Android has led to complete and total dominance of the market. While each company would be included in releases of newer, better, and technologically improved smartphones each year, the difference in technology from each newer version is getting less and less distinguishable. One could argue that the smartphone industry is reaching its:

a. disruptive technology.

b. decline.

c. natural limit.

d. technological paradigm shift.

Answer: Disruptive technology

Explanation: The Smartphone industry is experiencing disruptive innovation which is an innovation that creates a new market and value network and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.

Letter c is correct. Natural limit.

Explanation:

On this question, we can argue that the smartphone industry is reaching the natural limit by launching new smartphones more frequently and with technological differences in each newer version that is becoming less and less distinguishable.

This is because companies such as Apple and Samsung use the smarthphones launch strategy with few changes in functionality and design, but with the aim of increasing the price and attracting consumers who always want to purchase the most updated version of the device, but with the market slowdown, and with the paradigm shift of a portion of consumers, who are taking longer to change cell phones, the company like Apple is betting on a change in strategy, which will expand the cycle of major changes of its smartphone two to three years, to develop improvements and new features that are in fact attractive to the consumer.