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8 September, 20:24

Topik is a product that is sprayed on thinning hair and makes the hair appear thicker. The manufacturer considers its potential market to be blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes. The manufacturer of Topik considers this group to be its:

(A) population

(B) sample

(C) target market (D) demand group (E) utility market (F) package group

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Answers (1)
  1. 8 September, 20:52
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    (C) target market

    Explanation:

    The group of people for which a product is designed and aimed to is the product's target market. In this case, Topik is a product that aims to sell to blue-collar workers who earn less than $30,000 per year, are divorced, and who like to think of themselves as weekend athletes, which is the product's target market.

    The answer is (C).
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