Kristi goes shopping with a friend and notices her friend's new duct tape wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?

Question

Aditya Wilcox

Business

12 May, 02:40

Kristi goes shopping with a friend and notices her friend's new duct tape wallet. She thinks of her own worn wallet and realizes she needs a new one. In which stage of the consumer purchase decision process was Kristi when she had this realization?

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Answers (1)

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Zion Osborne · Answer 1

Problem recognition

Explanation:

The problem recognition stage arises when the purchaser or consumer recognizes the need or problem which can be satisfied by a good or service in the market. This is the first stage of the consumer purchase decision process. Kristi recognized the need for a new wallet after seeing her friend's wallet.