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5 December, 10:56

Use an emotional appeal when the

a. product is expensive; long-lasting; or important to health, security, and financial success.

b. product is inexpensive, short-lived, or nonessential.

c. reader is comparing similar products from other companies.

d. readers have a college education.

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Answers (1)
  1. 5 December, 11:11
    0
    b. product is inexpensive, short-lived, or nonessential.

    Explanation:

    Emotional messages appeal to ego, status, and feelings of excitement. Use the emotional appeal for more impulse/status items like food, travel or experiences, trendy new clothes, etc and a more rational approach for major purchases or ones that affect health/well being like a house or security system.
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Home » Business » Use an emotional appeal when the a. product is expensive; long-lasting; or important to health, security, and financial success. b. product is inexpensive, short-lived, or nonessential. c. reader is comparing similar products from other companies. d.
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