Downward Dog Wines had to market its products with a different name in a foreign market as it was mandatory to translate the name into the local language. Which factor has most likely influenced the compulsory change of Downward Dog's product name in the foreign market in this scenario

Question

Elle Holloway

Business

8 November, 14:00

Downward Dog Wines had to market its products with a different name in a foreign market as it was mandatory to translate the name into the local language. Which factor has most likely influenced the compulsory change of Downward Dog's product name in the foreign market in this scenario

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Answers (1)

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Gloria Pham · Answer 1

Legal requirement

Explanation:

When a firm or an organisation tries to enter an international or foreign market, there are few regulations which are compulsory to follow. Legal requirements are usually enforced by the local government to ensure transparency and the rule of law. It is mandatory to change a company's name into the local language before marketing. It is a legal requirement that is mandatory to follow.