Senior executives at a global manufacturing company are determining the key performance indicators they'll use to judge how effective their online video advertising campaigns will be on Google Ads. What guidelines are they creating? A. Marketing objectives B. Campaign metricsC. Media objectives D. Business objectives

Campaign metrics

Explanation:

A Campaign Metric refers to a metric that can be quantified to monitor and evaluate the condition of a particular business operation. It is worth noting that corporate indicators can be used to target core business clients, like investors, consumers, and various types of workers, such as administrators as well as middle managers.

Campaign metrics should be linked to set targets or research goals in order to be successful. It creates a meaningful background for the principles used throughout the metric and encourages enterprise users to operate more efficiently on the knowledge they see.