After defining the problem and developing the research plan, the next step in the five-step marketing research approach is to Group of answer choices identify the constraints on the process. plan the research budget. develop findings and recommendations. take marketing actions. collect relevant information.

collect relevant information.

Explanation:

Collection of relevant information is the next step in the five-step marketing research approach, which involves an unbiased collection of both quantitative and qualitative data using appropriate research design for each. For example, relevant data can be collected from interviewees by asking either open-ended and closed-ended questions, or both mixed together. Other methods can be used also to get relevant data that would be useful in the next step of the marketing research approach where these data that have been collected would be analyzed, which would form the basis for the final step, where marketing action would be taken based on the research findings.

Collect Relevant Information

Explanation:

The five step marketing research approach goes like this:

First step: Define the problem

Second step: Develop the research plan

Third step: Collect relevant information

Fourth step: Develop findings

Fifth step: Take marketing actions

After defining the problem and developing the research plan, the next step is to collect relevant information. This involves the collection of quantitative and qualitative data depending on the research problem you're seeking to answer. Questionnaires can be used in collecting the data. Both open ended and close ended questions can be asked and bias should always be avoided in the process.