According to Michael Porter, a firm practicing a niche strategy:
a. Has relative market share and emphasizes efficient-scale facilities.
b. Dominates a particular target market although its overall market share may be low.
c. Chooses high-growth markets while holding onto substantial mature markets.
d. Attempts to pioneer in product/market development.
e. Insulates itself from competitive rivalry by creating brand loyalty and the resulting lower sensitivity to price.
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