Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communications about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?

a. Long-haul truck drivers and college students = demographic

b. Consumers living on the West Coast with high household incomes = demographic

c. Senior citizens (65 years and older) = psychographic

Question

Kaia

Business

12 November, 08:16

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communications about 5-Hour Energy-a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?

a. Long-haul truck drivers and college students = demographic

b. Consumers living on the West Coast with high household incomes = demographic

c. Senior citizens (65 years and older) = psychographic

+2

Answers (2)

Know the Answer?

Olivia Wilson · Answer 1

I think it's C. senior citizen (65 year and older) = psychology

Eric Moody · Answer 2

"C"

Explanation:

Demographics is a market segmentation practice that uses variables like age, gender, religion race, nationality, occupation, education and income to classify a potential market opportunity while psycho graphic uses the variables of values, interest, attitudes and lifestyles to evaluate market.

The aim of these segmentation is to all efficient ant effective allocation of resources and also have a better understanding of the market.

Classifying a Senior citizen as pyschographic data is not correct