Gordon's Steel Parts produces parts for the automobile industry. The company has monthly fixed expenses of $640,000 and a contribution margin of 95% of revenues. Gordon feels like he's in a giant squeeze play: The automotive manufacturers are demanding lower prices, and the steel producers have increased raw material costs. Gordon's contribution margin has shrunk to 65% of revenues. Gordon's monthly operating income, prior to these pressures, was $319, 500. Read the requirements. Requirement 1. To maintain this same level of profit, what sales volume (in sales revenue) must Gordon now achieve? Begin by identifying the formula to compute the sales in units at various levels of operating income using the contribution margin approach. (Fixed expenses + Operating income) / Contribution margin ratio = Target sales in dollars (Round your answer up to the nearest whole dollar.) Gordon must now achieve sales of $ to maintain the same level of profit.
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