Kenneth, a food blogger, is paid a handsome fee by a new restaurant to write an article about it. The assignment came with a rider that the blog cannot be posted until the restaurant's owner personally approves the draft. Furthermore, the owner also retains the right to edit anything in the article. Out of the four values of a PR practitioner, which one is Kenneth ignoring the most? Sense of independence Manifest concern for the competence and honor of the profession as a whole Sense of responsibility to society and public interest A higher loyalty to the standards of the profession and fellow professionals than to the employer of the moment

Question

Bryant Dunlap

Business

29 June, 20:05

Kenneth, a food blogger, is paid a handsome fee by a new restaurant to write an article about it. The assignment came with a rider that the blog cannot be posted until the restaurant's owner personally approves the draft. Furthermore, the owner also retains the right to edit anything in the article. Out of the four values of a PR practitioner, which one is Kenneth ignoring the most? Sense of independence Manifest concern for the competence and honor of the profession as a whole Sense of responsibility to society and public interest A higher loyalty to the standards of the profession and fellow professionals than to the employer of the moment

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Luciana Lang · Answer 1

Sense of independence

Explanation:

Basically Kenneth is writing a draft and signing it. The client, will probably change some (if not most) of Kenneth's article, specially any part where Kenneth might criticize the restaurant's service or exaggerate any good service provided by the restaurant. The content of the article itself will be determined by the client.

Kenneth should be independent and impartial when writing an article critique, since writing what the restaurant wants is simply advertising. Sadly this is very common on certain industries, that is why all the movies are excellent or the best of all times, no matter how bad they are.