According to the Huff Gravity Model, the two factors which attract consumers to a store location are: travel time for customer to get to location and the number of customers in a trade area. the attractiveness of the store's location and the time it takes to travel to the store. the size of the store and the number of customers in a trade area. travel time for customer to get to location and the distance between a customer's location and store location. the distance between customer location and store location and the number of customers in a trade area.
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Home » Business » According to the Huff Gravity Model, the two factors which attract consumers to a store location are: travel time for customer to get to location and the number of customers in a trade area.