Several marketing data services provide information on household demographics and lifestyle, purchases, tv viewing behavior, etc. the principle advantage of these services is that

There are a few advantages of these services. One is that all of the collected data is computerized, which means that it can be accessed right away. Each service can collect its own data and then analyze it. The service itself can be paid on a percentage basis, and the firms that use these methods receive discounts in the event that they share their data with their competitors.