Describe the competitive landscape and explain how globalization and technological changes shape it.

a competitive landscape has to do with the analysis which start with an attempt to identify and understand competitors, then followed by an analysis of their strengths and weaknesses and how the target business can be improved upon.

Explanation:

Globalization is known actually lead to increased competition. This competition can be related to product and service cost and price, target market, technological adaptation, quick response, quick production by companies and so on. while technological advances in areas like internet useage and mobile phones can lead to competition, lowered prices, and concurrent improvements in related areas such as mobile banking and information sharing.