An advertising company wishes to plan an advertising campaign in three different media: television, radio, and magazines. The purpose of the advertising program is to reach as many potential customers as possible. The results of a market study are given:

Question

Alfie

Computers & Technology

6 August, 00:55

An advertising company wishes to plan an advertising campaign in three different media: television, radio, and magazines. The purpose of the advertising program is to reach as many potential customers as possible. The results of a market study are given:

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Answers (1)

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Jocelyn Downs · Answer 1

It all depends on the demand for the product and address the area of coverage.

Explanation:

First, of all, there should be demand for the product and which area segment will be covered and the advertising company has to do a proper system before starting advertisement through media television and radio and magazines.

Mostly advertisement companies prefer to advertise on television were watching or view of television is more compare to reading a magazine or listening to the radio.

Advertise company has to select the which media will be useful to promote the product of a company